• Danielle Jolla, United States says, "I love your online pharmacy Because of your quick shipping and reasonable prices."
  • Jill Barrella, United States says, "Seemed easy to purchase, reasonable prices. Good customer service when I used it."
  • Brian Pavey, United States says, "I am very satisfied with IDM and plan on making more purchases in the future. IDMs prices are low which makes it very compelling to use over conventional pharmacies with high copays and more restrictions continually implemented."
  • Eric Gonzales, United States says, "The website is very user friendly, there is a lot of variety and checking out was easy."
  • Albert Martinez, United States says, "Very organized and efficient concerning delivery and products are great. Very satisfied, impressed with delivery and product."
  • Natalie Wallace, United States says, "I absolutely love getting my medications at a great price and I always get that here. And I recommend this site to my family and friends."
  • Ask our pharmacist, if you have any questions related to your medications
    Click to find International Shipping charges at our pharmacy.
    Shop & Earn @ InternationalDrugMart
    Easy and secure shopping @ InternationalDrugMart.com.
    Get your instant Coupon now!
    Price challenge
    You can find the latest happening of our pharmacy Visit to discuss on various diseases and conditions
    Follow us on Twitter

      AstraZeneca to change marketing strategy

      Posted AtBusiness-Standard.com

      AstraZeneca Pharma India plans to take the medico-marketing route to push drug sales in India. This it will do by raising the pharma skills available for selling as also making the sales force more effective.

      "To achieve this, the company is in the process of hiring qualified doctors to sell drugs and also promote them ethically through dissemination of scientific data to the medical fraternity," said Bhasker V Iyer, managing director, AstraZeneca Pharma India.

      "The company has commenced hiring people in therapy segments like maternal health care, infection and pain and cardiovascular diseases. Through financial year 2005-06 we plan to stabilise, and then leverage the skills and be effective from mid 2006," he added.

      As part of the medico-marketing, zonal medical advisors have been inducted to reach customers better. Efforts are on to have a full-fledged team for this to be functional by year end.

      The company is also focusing on improving the effectiveness of its sales force as a key business driver. This helps with cost effectiveness in selling and also leads to better business planning, he said.

      With the patent regime in place in India, the company has plans to launch a slew of drugs. But before that, the company is strengthening its IPR-legal capabilities and is also developing new skills to begin clinical trials.

      "From our global portfolio, a few patented products are to hit India after FY 2007-08 and many of the drugs are in the mail box," said Iyer.

      Before the parent company comes in with its latest portfolio, the Indian arm has been mandated to strengthen its existing therapeutics brands by coming out with new variants.


      September 26, 2005

       

      Share this Article!

    Back to top^