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      Brand India should include the non-urban: Sibal

      Posted AtNew Kerala

      Science and Technology Minister Kapil Sibal today said marketing in India cannot be successful unless it includes the vast majority of the people living outside the urban section of the populace.

      ''The prosperity of a nation depends on the prosperity of its people and the extent of the market depends on the affordability of its products,'' Mr Sibal said while addressing the 'Marketing Summit 2005' organised by the Confederation of Indian Industry (CII) here today.

      Defining marketing, Mr Sibal said that for him it meant products, services that are saleable, affordable and of high quality.

      Asserting that India would be the world leader in the market by 2015 and this would be mainly due to its strength in Science and Technology as that was the only way to take the country forward.

      Mentioning the advantages of India, he said that India could become a world leader in the Pharma sector because labour was available in India at a much more affordable price than in the West.

      ''Multi-nationals are shifting their operations to India because they are spending 1.2 billion dollars on manufacturing drugs which they cannot afford now. The same drugs can now be manufactured in India at 300 to 400 million dollars,'' Mr Sibal said.

      He mentioned that the MNCs were also shifting their clinical trials to India because this was also very expensive in the West and Ãf¢ this is a business opportunity for India.

      Other sectors mentioned by Mr Sibal where India was poised to become a world leader were manufacturing, IT, animation industry, automotive and auto components and the textile industry due to the low cost of labor and the excellent designs of Indian designers whether it is that of garments or planes.

      Mr Sibal disclosed that the country would produce a bus run by solar energy with the collaboration of Israel and Russia by the time of the Commonwealth Games in 2010.

      ''This would be available at a very reasonable price for the common man and this is the kind of products that India needs,'' he said.

      October 28, 2005


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